Elkhart, Indiana-based Alliance RV launched the newest edition to its travel trailer lineup – the Delta – on a YouTube livestream today, amassing 1,015 views and counting.
Co-founders Ryan and Coley Brady presented the new unit to an in-person and online audience. It took six prototypes to arrive at the Delta’s final form, Ryan Brady said.
“It changed a lot over the last few months. It was 12 months in the making,” he said. “We used focus groups, YouTube videos and even had a seminar at the Tampa [SuperShow].”
The goal was to “raise the bar” in the manufacturer’s laminated trailer segment. The Delta, which includes the same Greek symbol as seen in the manufacturer’s logo, boasts the largest pass-through storage in the segment with 71 cubic feet of outdoor storage. Three-way switches for awnings and deeper slide-outs are also included.
“I first and foremost want to thank the A Team – the Alliance team,” said Coley Brady. “We’re 600 members strong.”
The two brothers thanked the new unit’s Product Manager Eric Bailey, Head of Engineering Clayton Barrows and Lead Purchasing Agent Matt Cook, for helping to get the Delta off the ground.
To view a playback of the livestream, click here.
