Alliance RV Unveils New ‘Benchmark’ Brand

Alliance RV has announced that its destination trailer brand, Benchmark, will be unveiled during Open House.

“Responding to the increasing demand for seasonal and destination camping, Alliance RV is thrilled to enter the destination trailer category,” said Ryan Brady, co-founder of Alliance RV. “We believe the destination segment of the market was craving a premium independent manufacturer with a proven track record of incorporating consumer feedback while providing an elevated ownership experience. We plan to set the standard within the destination category with our Benchmark brand.”

Benchmark is Alliance’s fifth brand launch since the company’s inception in 2019. As one of the fastest growing towable manufacturers, Alliance RV has established a reputation of incorporating thoughtful design with its crowd sourcing approach, building outstanding quality and providing best-in-class customer service, the company said, all while building a loyal following of RVing enthusiasts who call themselves “Allies.”

The initial Benchmark floorplan, the 44LFT, features two full bathrooms and lofts on both sides of the coach. Standard features include fully composite floors and sidewalls, washer/dryer, two 30,000-Btu furnaces, three 15,000-Btu air conditioners, solid surface countertops throughout, slide topper awnings, full fiberglass front cap with large windshield, dual fireplaces, day nightshades with power blinds on the upper windows, Mor-Ryde bed tilt, hardwood cabinets and fascia, residential soft close cabinet doors, and four smart TVs. MSRP on the Benchmark will begin at $110,000.

Commenting on the Benchmark launch, Alliance RV co-founder Coley Brady remarked, “Benchmark was a natural extension as we continue to gain scale by strategically growing Alliance RV. Our goal is to remain dealer focused and customer obsessed while putting Alliance RV on solid ground to continue to grow for years to come.”