Ally Bank launched a new advertising campaign, called the “Facts of Life,” according to a recent news release.
The campaign debuts this week first with two online videos, followed by television spots later this week.
Humorous scenarios highlight situations designed to resonate with viewers, such as “Mute Buttons = Danger,” according to the release.
The ads continue Ally’s recent efforts to reinforce familiarity among consumers as an online bank that uses the money it saves from not operating brick-and-mortar branches to provide more to its customers.
“A constant theme in our customer research was that consumers are concerned about ensuring their savings are earning competitive rates, and they also preferred banks whose rates don’t fluctuate significantly,” said Diane Morais, Ally Bank deposits and line of business integration executive. “The spots are a humorous way to make the point that Ally doesn’t just talk about great rates, we have a business model that makes consistently competitive rates part of what we deliver to our customers every day.”
The 15-second segments are designed to deliver a simple but impactful message as more people view video, including TV shows, online.
Additional ads with the “Facts of Life” theme will be introduced online and on television throughout the upcoming months.