Ally Financial added new training courses to its Performance Development Center, further expanding the scope of its educational offerings for dealers.
According to a news release, the courses address important topics like selling skills, customer loyalty and retention, social media marketing, F&I management and compliance education.
The new courses will be introduced to dealers beginning Jan. 22 at the National Automobile Dealers Association Convention and Expo.
“Course content leverages nearly 100 years of Ally’s auto industry experience, and includes real-world examples and practical techniques that can be applied to daily operations,” according to a news release. “By offering one of the most comprehensive dealer training programs in the business, the Performance Development Center helps Ally strengthen relationships with dealers, and support them in a changing marketplace.”
Ally’s Performance Development Center is an education platform that provides training sessions for dealership employees at all levels. Since its launch in 2013, more than 10,000 learners have registered for more than 70 different courses.
The Performance Development Center offers both on-demand courses for online students and brick-and-mortar classroom settings at dealerships and offsite locations.
The courses include comprehensive F&I Management Training that teaches effective customer needs assessment and menu presentation skills, a vehicle selling skills course designed to help sales consultants develop a consistent and professional approach, and courses designed to help dealerships learn customer loyalty strategies and social media management.
The courses are infused with practical examples, tips and techniques that Ally has assembled through its extensive experience with dealers of all sizes across the country, which dealers can use to build the knowledge base and skill set of employees at all levels.
A new series of compliance-focused courses also will be added to the Performance Development Center later this month that aims to educate dealership employees about current rules and regulations.
The compliance training courses are being provided in connection with the Enterprise Governance, Risk & Compliance Solutions division of FIS, which specializes in risk management, regulatory training and consulting services for the automotive and financial services industries.
For more information and a demonstration of the new courses, please visit www.allydealertraining.com or Booth 2401S at the NADA Convention.