REV Recreation Group, a subsidiary of REV Group Inc., has announced the 30-year anniversary of the American Coach brand, which builds luxury Class A Diesel motorhomes.
The company said that to celebrate this milestone, American Coach introduced the renewed American Tradition for 2021 and launched its exclusive membership platform, Platinum Experience. Still to come, the American Coach Association (ACA) will hold the 30th Anniversary Rally for members in November and American Coach will release an Anniversary Edition American Eagle with limited availability.
REV Recreation Group unveiled the first American Coach in 1991, the American Eagle. The American Eagle today continues as the flagship of brand and what the company called the industry’s benchmark for the finest in materials and craftsmanship.
Over the last three decades, among the innovations REV said American Coach has brought to the industry are the first-ever modular bridged chassis, which led to the exclusive Liberty Bridge chassis and the full-wall slide out; as well as being the first coach to offer a digital dash.
For the anniversary year, American Coach debuted the new American Tradition in three floorplans, and the American Dream and American Eagle are also available in multiple floorplans.
“We are very proud to be celebrating American Coach’s 30th anniversary,” said Bill Reith, vice president and general manager of REV Recreation Group in Decatur, Ind. “Our customers prompted the launch of American Coach and it’s a great joy for our skilled team, some who’ve worked with the brand for 30 years, to experience the pride our customers feel for their American Coach motor coaches.”
The 30th Anniversary Rally takes place at Paragon Casino RV Park in Marksville, La., from Nov. 1-6, with a variety of events planned. For more information, visit https://myamericancoach.com/rallyinfo-2.
