Aqua Finance, a provider of financing to consumers in the water treatment, home improvement, and RV industries, has appointed Rich Morrin as president and CEO. Aqua’s founder, Bob Chadwell, will assume the role of chairman.
“Rich is a proven leader in consumer finance whose talent, intellect and judgment will help Aqua continue to provide superior products and customer service to our thousands of customers and dealers,” said Chadwell, chairman and founder of Aqua Finance. “Rich’s deep experience in consumer lending and risk management will make an immediate impact on how we serve our customers and ensure our dealers’ success. Building Aqua over the last 30 years has been enormously gratifying. I am excited to welcome Rich into the Aqua family and to continue to grow our business, diversify our funding partnerships, and deliver best-in-class customer service.”
“I am honored to have this opportunity to work with the talented team at Aqua,” said Morrin. “I look forward to working collaboratively with Bob, the board of directors, the executive management team and our employees to leverage Aqua’s strong track record to continue delivering best-in-class service and execution to our dealers and customers.”
Morrin joins Aqua from Santander Consumer U.S.A., where he was most recently president of Chrysler Capital and Auto Relationships. Before joining Santander Consumer, Morrin held a variety of management positions in 21 years of combined service at Ally Financial and General Motors Acceptance Corp.
During his tenure at Ally, he managed the commercial lending operations for Ally automotive dealers in the U.S. and Canada. Morrin holds a bachelor’s degree in economics from the University of Pennsylvania and a master’s in business administration from the University of Virginia.
