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ARC Adds to Rep Staff

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Joe Riexinger and Doug Benson

ARC Representation, of Omaha, Neb., has added two industry veterans to its staff.

“ARC’s growth continues with the addition of two these well-known professionals to our staff.  We are proud to have two such well respected members of the RV community as part of our team,” said Raymond Padgett, managing partner of ARC Representation. “This brings us considerably closer to our goal of nationwide coverage. We are already looking for applications for the Northeast and Northwest (our only remaining territories).”

Joe Riexinger started his career in the RV industry in the early ’70s. Over more than 40 years in the industry working for dealers, distributors and manufacturers he has gained a great deal of experience helping dealers sell product.

“For the past 10 years I used my extensive experience working as a sales and technical trainer for Cequent Performance Products and most recently for the RVIA. educating sales and service personnel,” Riexinger said. “I’m looking forward to putting that experience to use with ARC’s training initiative, helping dealers see how to best sell and merchandise product.”

Riexinger will be covering the Southeast for ARC.

The second addition is Doug Benson, managing the states of Colorado, New Mexico and Wyoming. With 35 years in the industry (over 20 of which was with Coast Distribution), he has assisted dealers of all sizes and successfully helped increase sales for their parts and service departments.

“Over the years, I have found that product knowledge and training is one of the main keys to the success of a dealership. I like ARC’s common sense approach to imparting that knowledge.  Making sure the dealer’s personnel is comfortable discussing products not only helps them sell more, but it ensures a satisfied, repeat customer.”

Riexinger’s first day is Sept. 12. Benson will start Oct 1.

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