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Arterra Names New President

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Rich Dotson

Arterra Distribution, the RV division of the WFCO Group, has introduced Rich Dotson as its new president.

Dotson brings more than 20 years of experience in the RV industry to the Arterra team, and has served at the executive level for several companies throughout his career.

“It is an honor to be able to join the Arterra team at this exciting time,” Dotson said. “Our reputation as the providers of industry-leading innovation in RV power conversion solutions is only getting stronger, and I can’t wait to help cement that reputation even further.”

Dotson will be responsible for driving Arterra to the next level, solidifying WFCO/Arterra as “The Heartbeat of Today’s RV” and further growing the business. In addition to Dotson’s 20 years in the RV industry, he brings a total of 30 years of sales and marketing background to his new role, as well as a proven track record of growth.

“Having Rich join our team opens up a lot of new opportunities for us,” says Jack Cheng, CEO of Arterra Distribution. “His experience in the industry and leadership skills will certainly help us grow upon the foundation and momentum achieved by our current team.”

Dotson will be in attendance at the RVIA Trade Show in Louisville, and welcomes all OEM and dealer attendees to stop by WFCO’s booth No. 629. 

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