Aluminum Trailer Co. (ATC) said it is entering into a new phase for the company and its products starting next month. The company said that the first thing its customers will notice is a new logo for the brand, which embodies ATC’s mission to deliver RV and trailer solutions that adapt to customers’ changing needs over a lifetime of use. Its design elements will translate to other aspects of the company’s overall brand language and product lines.
ATC also implemented a new manufacturing strategy to acclimate to changing market conditions, including dramatic increases in demand. Production of the new 2022 ATC Game Changer RVs, launching in September, will embrace this strategy.
ATC’s new approach to production prioritizes pre-set models loaded with the most popular features for each product and was introduced in June with the launch of Limited series trailers. Since these models started coming off the line, there has been a 30 percent to 40 percent increase in production, boosting available inventory across the country, the company said. Similar results are anticipated for RV models.
Further information on the 2022 ATC Game Changer and ATC’s new brand direction will be available in the coming months. For other information, visit ATC’s new website.
