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Atlas Trailer Coach Products

Atlas Trailer Show Brings the Magic


Atlas Trailer Coach Product recently held its 24th annual distribution show in Niagara Falls, Ontario, Canada, dazzling dealers and suppliers with competitive pricing, payment terms and “hot buy” deals.

“I know others have incentives at various times throughout their show, but our hot buys are for the whole show,” said Art Tischer, general manager at Atlas Trailer.

The Atlas Trailer show benefits from across-the-board partnerships. For instance, Tischer mentioned how there aren’t specific sponsors that arrange things like dinners or reception. Instead, several vendors will support the show with a contribution to the lunches and reception.

“We appreciate the support we get from suppliers and from the dealers. They have to take time out of their schedules and the suppliers have the additional expense of travel to Niagara Falls,” said Tischer. “I personally appreciate the fact that they take the time to support the Canadian RV industry and Atlas Trailer, many with their full contingent of staff. We truly appreciate the fact that we receive that kind of support.”

While it’s too early to give exact numbers, Tischer confirms there were more than 200 dealerships represented at the show, visiting around 120 vendor booths – 15, of which, were new. This year, Atlas Trailer also tried out an electronic ordering system, doing away with the three-part cumbersome order forms. The system was very well received.

“Obviously certain segments and product categories will be off a bit,” he said. “ you can see it in the wholesale shipments coming into Canada.”

The overall networking and camaraderie built at the show keeps participants returning. On that note, mid-November next year, Atlas Trailer will be celebrating its 25th anniversary of the show as the company turns 50.

After the vendor deals and seminars, attendees were shuttled from the Niagara Fallsview Casino Resort to a theater for dinner and beverages. After dinner, everyone was entertained by illusionist Greg Frewin, by Heath Hyche, a comedian, and a band covering music from the 1960s, ’70s, and ’80s.

It’s a big show, and it doesn’t show signs of slowing.

“(Atlas President) Garry Bewernick and I really appreciate the effort our staff put into making the show what it is,” said Tischer. “It takes teamwork. … And I had a number of new vendors tell me that they’ve been to other shows but that they really feel (Atlas) was one of the most professional shows that they’ve ever attended. We’re looking forward to what 2020 brings and wish all our stake holders a successful year – the show was a great start.”

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