The Q2 2025 RV Market Brand Consideration Report from Retain Media provides a detailed snapshot of consumer interest across Australia’s RV industry. Based on more than 1.1 million search queries across 132 RV brands collected throughout the quarter, this comprehensive report reveals the most-searched caravan and camper brands nationally, highlighting market stabilization at the top and significant realignment across categories.
Some Key Findings:
- Jayco maintained its commanding lead with 25.68% search share, despite a minor 0.89% relative decline, continuing to hold more than six times the share of its nearest competitor.
- Lifestyle Campers delivered the quarter’s standout performance, surging into sixth position with a remarkable 47.22% relative increase to reach 2.65% — the strongest gain of any brand in the top 10.
- Austrack climbed into fourth place after an 11.42% relative increase to 3.22%, overtaking Ezytrail which experienced a 3.16% relative decline to settle at 3.06%.
- Australian-made category saw renewed strength, with Lifestyle Campers jumping to second place with a 47.74% relative increase, while several established manufacturers including Avida (+3.33%) and Zone RV (+6.85%) posted solid gains.
- RVMAP Members category experienced significant movement, with Track Trailer recording the strongest growth at 28.05% relative increase, and Malibu Caravans surging 72.73% to reach 1.71%.
- Discontinued brands showed continued interest, with Black Series maintaining its dominant 40.82% share (+7.3% relative increase) and Elite Caravans climbing 14.8% to reach 14.95%.
The report also notes steady performances from established players including Market Direct Campers (MDC), Snowy River Caravans and Avan across multiple categories, while several mid-tier manufacturers including New Age Caravans (-8.25%) and Lotus Caravans (-15.31%) experienced notable corrections.
Beyond the top 20, value-driven manufacturers led the charge, with BruderX climbing 22.4% to 0.93%, Malibu Caravans surging 70% to 0.68%, and Harvok Caravans recording a 52.4% relative increase, suggesting renewed interest in boutique and multi-terrain focused brands.
With market leaders consolidating their positions while mid-tier brands experienced significant volatility, Q2 2025 reveals a market that remains highly responsive to brand visibility, availability, and consumer trust as competition continues to intensify.
For a full breakdown of the report’s findings, including search share insights across five categories for 132 RV brands, click here to download the full Q2 2025 RV Market Brand Consideration Report.
