RV News

Australian Q4 Market Report Reveals Top Brands, Surprising Shifts

Photo credit: james meijer - stock.adobe.com

The latest Q4 2024 RV Market Brand Consideration Report from Retain Media has again unveiled key insights into the competitive landscape of Australia’s RV market. This comprehensive report, which analyses more than 3 million search queries across the last quarter of 2024, highlights the standout performers, emerging trends and key shifts across all brands including Australian-made, imported and discontinued categories.

Some Key Findings:

  • Australian market leader Jayco maintained its dominance in the All-brands category, holding 26.2% of the market — a 1.1% relative increase quarter-to-quarter.
  • Tango Caravans proved that bad news travels quickly surging to 5.4% in the Australian-made category — a 1,700% relative increase due to widespread interest following the brand’s liquidation.
  • Pacesetter Market Direct Campers (MDC) strengthened its lead in the Imported category with 16.9% market share, representing a 7.6% relative increase from Q3.
  • The Discontinued category saw Tango Caravans capture an overwhelming 73.5% of the search share, reflecting the impact of tragic news.

“Our Q4 report reveals a dynamic market shaped by consumer curiosity and industry developments,” said Brian Sullivan, Retain Media’s director. “It’s particularly interesting to see how significant events, like brand liquidations, continue to influence search behavior and highlight the need for strategic adaptation.”

The report’s findings also confirm the continued stability of leading brands such as Jayco and New Age Caravans, who maintained their strong positions across multiple categories. However, brands like Ezytrail, Mars Campers and Lumberjack Campers faced setbacks in market share amid increased competition.

Despite notable fluctuations, the Australian RV market remains highly competitive with consumers gravitating toward established names while quickly responding to emerging trends and events. The challenge is to maintain, or preferably increase your RV company’s search response to fully capitalize on your marketing budget.

For a full breakdown of the report’s findings, including performance insights for over 120 RV brands, click here to read the report.

Related Articles

Back to top button