International best-selling author Peter Sheahan will be a featured speaker at “Outlook 2016: More to See,” RVIA’s breakfast program kicking off the National RV Trade Show on Dec. 1 at 7:30 a.m. in the Kentucky Exposition Center (KEC) South Wing Mezzanine Ballroom.
Sheahan is the founder and group CEO of Karrikins Group, a consulting firm.
With a focus on brand differentiation and generating net new demand for clients, Karrikins Group works to transform its “clients go-to-market approaches to position themselves as trusted advisers and strategic partners in the minds of their buyers, aligning social investment and sponsorship with business strategy so companies do well, by doing good,” according to a news release.
In his remarks at Outlook 2016, Sheahan will examine what trends will impact the RV market of the future and how to turn disruption into an advantage.
With vast experience in accelerating transformation in the some of the world’s most innovative companies, he will explore best-practices from multiple industries that have experienced transformative change and share key insights on those profiting from change rather than becoming victims.