Bell/Land ’N’ Sea Parent Widens Portfolio

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Brunswick Corp., the parent company of Bell/Land ’N’ Sea distributors continues to grow in 2016.

The company acquired Thunder Jet, a builder of heavy-gauge aluminum boat models in three series that include outboard, offshore and jet, Trade Only Today reports.

Thunder Jet’s more rapid replacement rate, higher price points, and higher margins than typical of aluminum boats made the company an attractive acquisition despite Brunswick’s primary focus on parts and accessories acquisitions, Brunswick chairman and CEO Mark Schwabero said.

The jet line does use jet propulsion, Brunswick spokesman Daniel Kubera confirmed to Trade Only Today, but did not immediately identify the provider.

Terms of the transaction weren’t disclosed, but Thunder Jet’s 2015 revenues were around $20 million. The company, which has 19 models ranging from 18 to 26 feet in its portfolio, will remain based in Clarkston, Wash., and will operate as “a key part” of the freshwater boat division, Brunswick said.

“A premium brand and a leader in its segment, Thunder Jet provides Brunswick with a presence in an attractive niche market where both our boat and marine engine brands are currently under-represented,” Schwabero said in a statement. “Through this transaction, we now are well positioned within the growing heavy-gauge aluminum market, which is strong in the Pacific Northwest and Western Canada.”


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