Best RV Center in Turlock, Calif., donated $14,000 to United Way chapters throughout Northern and Central California during a fundraising drive in January.
The donations were made based on sales for that month with $100 donated for each RV sold.
United Way employees and volunteers were on site at the dealership’s location every Saturday to promote, thank and inform customers about the event.
The dealership sold 140 recreational vehicles. The United Way of Stanislaus County received $9,600 of the total. The rest of the funds were split among United Way agencies in Sacramento, San Joaquin, Merced and Fresno counties.
“It was a “win-win” for all,” said United Way of Stanislaus County’s President and CEO Francine DiCiano.
The fundraiser tracked sales from customers in all participating counties and donated the money based on the customers’ ZIP codes. For example, all purchases made by customers with a Stanislaus County ZIP code benefitted the Stanislaus County location.
“We have done this for years,” Best RV Center Accounting Manager Alicson Marchitiello said of the donation format. “This is the first year with United Way.”
“They were so much fun to work with,” DiCiano said of the Best RV staff. “They were interested and engaged in the work that we do in Stanislaus County,” she said, adding the Best RV crew wore United Way shirts on Saturdays when the group showed up at the RV center to man information tables with free food and live music.