Best-selling author Janelle Barlow will present two, hour-long, education workshops in multiple education tracks at the 2017 RV Dealers International Convention/Expo in November. In addition to her workshops, Barlow will present “Make Your Brand Come Alive in Your Service,” following the awards ceremony at the Society of Certified RV Professionals reception. The convention/expo takes place at Bally’s in Las Vegas, Nov. 6 – 10.
“A Complaint is a Gift” takes place at 9 a.m. on Thursday, Nov. 9. Barlow will help dealers understand why negative feedback is rare. She will also address how to get more information from customers, how to respond to complaints in a way that addresses your customers’ concerns, and how to build a complaint-friendly organization to maintain a strong relationship with customers.
Barlow will also present “The Branded Customer Experience: Your New Competitive Edge” at 2 p.m. on Thursday, Nov. 9, where she will teach the fundamental principles of how to outperform competitors by creating a branded customer experience platform. Attendees will learn why a dealership’s brand needs to be expressed through every aspect of its organizational culture.
For more information about Barlow, visit her speaker page.