Black Book, which provides used vehicle valuation and residual value forecast solutions, will integrate its valuation data and specialty vehicle insights with the Lightspeed EVO CRM and DMS solution of CDK Global.
Lightspeed EVO is an integrated dealer management solution built to help industry professionals find and keep customers, streamline operations, and grow profitability. Lightspeed EVO helps dealers with critical business functions such as sales and F&I, accounting, service and parts operations.
By integrating with Black Book’s valuation data, CDK dealer customers will realize stronger profit potential with a more precise valuation process during trade-ins for motorcycles and powersports vehicles, the company stated.
“We are excited to partner with Black Book to offer enhanced valuation data through our Lightspeed EVO platform,” said Kris Denos, vice president and regional manager of recreation and heavy equipment at CDK Global. “In addition to being a highly effective resource with the industry’s most precise valuations, with Black Book our dealer customers will accelerate profit potential and grow strong relationships with customers through a less adversarial environment during the trade-in process.”
“This combination will create a truly win-win scenario for both customers and powersports dealers leading to a higher level of trust, which ultimately will drive even more value for the Lightspeed EVO platform,” said Jared Kalfus, executive vice president of revenue at Black Book.
