Blog: How to Sell RVs to Millennials

The biggest shift when it comes to selling to Millennials is the transition from closing a deal to helping your customer.

The selling model no longer revolves around the traditional approach of always closing. Now the mindset of a salesperson needs to be always collaborating. The day of the smooth-talking salesperson is long gone. Today you need to know what benefits your products provide, and through questions you will be able to ascertain if you have the product your customer desires.

Millennial customers expect brands and services to stand for more than just the bottom line. When your Millennial customer feels you genuinely care about them – and it’s not just about the money – they’ll quickly develop a sense of trust and respect for you. This may in turn lead to brand loyalty. With today’s social media, one happy customer can go a long way.

Today a salesperson is no longer the educator and the gatekeeper of the all information. Today’s salesperson takes on the role of advisor, consultant, and most importantly a friend.

While the same economic principles are at play, rather than attempting to highlight a particular product, sales consultants must focus on addressing our customer’s desires, wants, and needs. It’s our role as a salesperson to assist our customer in making a choice they will be happy with. We must never forget: “We don’t sell – they buy!”

The Millennial shopper wants to be shown and equipped with an understanding of the product before coming to a conclusion. They want this information presented in an unbiased and authoritative way.

And, yes, Millennials expect to receive personalized service. So, let’s not swim upstream. Let’s shift and adjust and accept life as life is because, when we do, life gets a lot easier!