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Bloomberg: RV Makers Going Small

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The hot brands of the millennial moment—you can tick them off: Adidas. Snapchat. Winnebago.

Yes, Winnebago Industries Inc. Sure, most of the young people don’t have $468,000 to drop on a rolling condominium with quartz countertops and heated floors. But like many seniors living the ride-or-die life, they do like to drive into the desert and get weird now and then, according to Bloomberg.

So Winnebago, along with its competitors in the RV industry, has finally stopped trying to upsell a huge swath of potential customers who may have a stigmatized view of massive motorhomes. Late last year, the company bought Grand Design RV, which makes a line of towable rigs, more efficient and affordable than RVs with a cab and an engine. The brand complements a growing line of minimalist products at Winnebago, including the Minnie, the Micro Minnie, and the (frankly adorable) Winnie Drop, Bloomberg says.

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