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Blue Ox Announces Two Promotions

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Blue Ox announced two promotions that it said will immediately strengthen its commitment to innovation and excellent service.

Blue Ox

Paul Choquette is elevated to the role of vice president of operations. With a tenure at the company spanning 14 years, Choquette has worked his way up through various roles, starting as a college intern. He’s also held the title of draftsperson, project engineer, engineering manager, and, in 2020, director of operations. His new role will have him extending his leadership across plant operations and supply chain challenges and the company said he will be pivotal in steering the innovation trajectory of Blue Ox products.

Blue Ox

Justin Parrott assumes the Canada regional manager/national trainer role. Parrott started with Blue Ox in May 2021 as a product trainer, then quickly advancing to national trainer. HJe has more than 20 years of dealership experience along with extensive training knowledge. He’ll handle everything for Blue Ox north of the border.

“Paul and Justin’s promotions signal our commitment to internal growth and enduring promise to serve our customers with unparalleled excellence. Their vast experiences will fortify our brand’s promise and innovation in the towing equipment sector,” said CEO Mike Hesse.

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