Blue Ox Rebrands

Blue Ox logo

Blue Ox Products, manufacturers of towing products, has announced a visual rebranding that it said will “reflect the company’s broadening product line, increased capital investments, and commitment to progression and innovation in the expanding industry.”

The company added that the new branding “takes our history of innovation, leadership and a dedication to quality and brings it up to speed with a modern aesthetic while retaining core elements that helped Blue Ox become the leader it is today while bringing the company into the future.”

Starting this month, Blue Ox will begin rolling out the new look on the website, social media channels, signage, marketing materials, and rolling toward product and packaging.

“We are excited to enter the newest chapter of Blue Ox. This re-brand modernizes our company and reinforces our commitment to innovation.” said Alex Walker, director of sales. “We will continue to invest and grow with our current products and expand with new solutions for years to come.”

Said CEO Mike Hesse, “With our new visual branding, it’s clear that Blue Ox isn’t just number one in towbars, we’re number one in towing.”


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