BOSS Audio Launches Branding Initiatives

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BOSS Audio Systems, a leader and innovator in 12-volt aftermarket audio and video products, is taking the brand in new directions with a modern look while redefining great value, great performance, and what a great customer experience should be in today’s marketplace. The new is now live.

“We’ve taken the initiative to modernize our branding and product offerings across multiple markets while at the same time strengthening our already market-leading approach to customer service,” said Sam Rabbani, CEO and founder of BOSS Audio Systems. “For more than 30 years, we have been a leader in the car and truck audio market category. And now with the immense popularity of the marine and powersports categories and with their significant short- and long-term potential, we are designing even more quality market-specific products that more people can enjoy at great price points. For instance, we are focusing on “Plug and Play” and easier DIY installable products with added features, all at usually half the price points of our competitors that offer products with the same feature sets.”

As audiophiles at heart, everyone at the BOSS family strives to stay agile and constantly innovate products and the consumer experience.

“We are motivated to dominate today’s mobile audio aftermarket with feature rich products, powerful customer support, best in class warranties, and a strong community for audio fans and families,” Rabbani said

The new look within BOSS Audio’s independent market segments include being easily identifiable with its own logo and color scheme, as well as a straightforward branding message, while also staying true to the company’s heritage and philosophy across all platforms…from packaging, to the website, social media, dealer and consumer communications, and more.

Founded in 1987 by Sam Rabbani in Los Angeles with the concept and goal of developing leading, world-class mobile audio systems to fit within everyone’s budget, BOSS Audio has since grown to now offer more than 400 products that are sold in 130 countries, both in storefront retailers and online. Each market category under the BOSS umbrella, including car/truck 12 Volt, marine, and powersports and BOSS’ Elite product offerings, now has a new, streamlined and modernized look and feel to each of their marketing components as well as the products themselves.


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