Bowlus introduced its 2026 Endless Highways Frontier Edition, a limited-production model that celebrates the enduring spirit of freedom, adventure and craftsmanship that defines the Bowlus brand.
True to its lineage, the Frontier Edition carries forward a legacy born on a California ranch, where the very first Bowlus was crafted by hand nearly a century ago. Hawley Bowlus built his early designs surrounded by open fields and wide skies, shaping each rivet and curve with the same pioneering spirit that defined early aviation. Today, that spirit endures, refined and ready for the next frontier of luxury land travel, the company said.
“The Frontier Edition represents a bold evolution of our Endless Highways series,” said Geneva Long, CEO of Bowlus. “It’s a celebration of how Americans define luxury through freedom, performance and connection to the open spaces we crave. We’ve paired our highest-performing off-grid systems with a design inspired by the beauty and resilience of the modern frontier.”
The Frontier Edition pays homage to the ranching traditions and wide-open landscapes that have long symbolized American freedom. Every curve, surface and material honors Bowlus’ heritage, born of aviation and perfected for the modern trail. Like the explorers who first charted the West, the Bowlus Frontier Edition empowers travelers to roam without boundaries.
“From the soft glow of dawn sweeping across an open pasture to the last ember of a desert sunset, the Frontier Edition was created for those who feel most alive between horizons,” said Long. “It’s where the hum of wind replaces the noise of the world, where craftsmanship and courage meet in a single line of polished rivets. The Bowlus Frontier Edition doesn’t just take you places, it reminds you why you go.”
Every Bowlus Frontier Edition is fully loaded with the brand’s most advanced systems and craftsmanship:
- Adventure Package — 3-inch lift, all-terrain tires, spare tire mount and interior lashing system for off-pavement confidence.
- Off-Grid Power Package II — 400-watt AeroSolar and a massive 19 kWh battery, Bowlus’ largest ever, allowing indefinite time of off-grid travel.
- Luxe Package — Wood interior, exterior mirror polish and ceramic coating, two-stage water filtration, HEPA air filter, continuous hot water, heated floors and two large skylights with integrated blinds.
- Maneuvering Package — Bowlus-branded bumper and backup camera for effortless handling.
Bowlus said its Frontier Edition pushes artistry even further with handcrafted design elements that evoke the rugged sophistication of the West:
- Two-tone wood interiors, specialty wood tables, custom headboards, drawer handles, limited-edition badging, and an integrated safe.
- Bowlus screen door with integrated front shade – requiring over 100 hours of dedicated build time.
- Outdoor shower for a true connection to the elements.
- The Frontier is a fully self-contained retreat, equally suited to remote landscapes or private estates.
- Available in two color stories: Dusk and Dawn.
