Global insurance provider Brown & Brown said that all brands under its Retail segment will be unified under the brand name Brown & Brown as of Jan. 1, 2022.
“Coming together as a single brand enables us to better serve our customers by simplifying and streamlining the use of our resources across the organization,” said P. Barrett Brown, president of the Retail segment and executive vice president of Brown & Brown. “Our brand is built on the quality and capabilities of our people and our service. We will continue delivering the excellent service our customers have come to expect, and we will add an increased ability to provide easy access to our broad range of capabilities, tools and market leverage.”
Brown & Brown said that by doing business under a single brand name, it will be as connected nationally as it is locally. Customers will continue to receive the same personalized service while being able to leverage the strength of a top-five broker. It goes on to say that its unified brand will help bring clarity to the marketplace and add visibility to its broad range of offerings across commercial insurance, employee benefits, personal lines, dealer services, risk management and other capabilities.
“Our ability to collaborate across a unified retail brand will aid us in accelerating growth that can be reinvested in additional product innovation, teammates, technology and resources,” said J. Powell Brown, president and CEO of Brown & Brown. “We will maintain our dedication to our culture of caring and to the people and communities where we live, work and play.”
As part of this change, Brown & Brown will release a new logo for its Retail segment and launch a new, unified retail website and LinkedIn page in January.
Also on Tuesday, Brown & Brown announced that it acquired Winston Benefits from Winston Financial Services.
Founded in 1987, Winston Benefits has grown into a national leader providing technology-enabled benefit communication, enrollment and administration solutions for employers across the U.S., its new parent company said.
The company will continue to operate as Winston Benefits from its offices in New Jersey under the leadership of Colin and Curran Bradley.
