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B&W Overhauls Company Branding

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B&W Trailer Hitches revamped its corporate branding in an attempt to build on the company’s history and create a new, modern look that positions it for the future, the company said Tuesday (Dec. 15) in a news release.

While cleaner, fresher brand positioning will span nearly all marketing, from web to print, the most prominent change is the company logo.

While keeping the previous blue color, the logo uses bold, sans-serif letters that communicate strength.  The logo features a star in place of an ampersand, a symbol giving a nod to the company’s American manufacturing.

“The open logo, which is more modern and flexible, reflects our values in every facet of our business,” B&W Marketing Manager Beth Barlow said.  “We pride ourselves in being industry leaders and innovators.  Our new logo and branding will reflect that.”

While the company has been doing business as B&W Trailer Hitches, the new logo provides the flexibility of being used without the tagline. “In reality, our customers know and refer to us as just ‘B&W,’ and we are going to embrace that with this new logo.”

Based in Humboldt, Kan., B&W engineers and manufactures trailer hitches and aftermarket truck and trailer accessories.

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