Camping World Holdings has announced that it and kathy ireland Worldwide (kiWW), have entered into a licensing agreement to launch kathy ireland Recreation & Adventure.
The new line of furniture for the RV aftermarket and RV original equipment manufacturer space will be available exclusively at Camping World and Gander RV & Outdoors retail locations – plus online – beginning in December.
“I have always been blown away by the style of the kathy ireland Home products, so when the opportunity came around to partner together in the RV space, we jumped at the chance,” said Marcus Lemonis, chairman of Camping World Holdings. “Kathy’s brand represents a fashionable and affordable lifestyle and has always been at the forefront of emerging trends. This collection gives customers the chance to browse through an impressive collection for the perfect pieces that will best complement their interior design.”
Added the former supermodel, “Collaborating with Marcus, a friend, a mentor, and one of the most brilliant business titans of our times, is truly exciting.”
Ireland is the chairwoman and chief designer of kiWW.
The two companies say the launch of the kathy ireland Recreation & Adventure furniture line is a starting point as they look to expand their relationship in the future with other categories such as beddings, linens, textiles, bath, etc.