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Camping World Appoints First Female COO

Camping World Holdings has promoted Tamara Ward to the role of chief operating officer. Ward began her career with Camping World after graduating from Western Kentucky University in 1989, most recently serving as executive VP of corporate development. Since joining Camping World, Ward has served in a variety of executive roles, including CMO, senior VP of sales and marketing and VP of marketing.

“An outstanding leader that has held over 15 roles in her tenure, Tamara has been a valuable member of the company for over 30 years,” said Marcus Lemonis, chairman and CEO of Camping World Holdings. “Her loyalty to the RV customers and knowledge of the business is instrumental in taking the company to a new level and leading us into the future. Mel Flanigan, Brent Moody and I whole-heartedly congratulate Tamara on this well-deserved promotion.”

“Highly respected among employees, vendors and customers alike, Tamara is a seasoned and trusted leader who consistently delivers results,” Lemonis continued. “As our first woman COO, not only does Tamara bring extensive knowledge and experience but she also adds a level of diversity to our executive team that is reflective of our consumer base and the important role that women play in today’s household purchasing decisions.”

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