Glendora, Calif.-based Camping World has partnered with the world’s largest motorsport sanctioning body to become the sponsor of the first NHRA professional series, which will be known as the NHRA Camping World Drag Racing Series.
“I watch the NHRA and see a growing and loyal fan base,” said Marcus Lemonis, chairman and CEO of Camping World. “The NHRA recognizes the product it has in the sport of drag racing and its responsibility to serve its fans. At Camping World, we look forward to this new relationship.”
Sponsorship, which will begin immediately, will be in full swing as the NHRA celebrates its 70th anniversary and Camping World celebrates its 55th anniversary in 2021, the new partners said.
“Camping World has a long history in motorsport, and we look forward to bringing them the incredible action of the 11,000 horsepower, 330 mph NHRA racing,” said NHRA President, Glen Cromwell. “Our fans, riders, teams and partners are thrilled with the potential of this relationship as we welcome Camping World as a partner and sponsor of the NHRA and its first series.”
