Independence Bowl officials have confirmed that Camping World has pulled out as title sponsor, according to KSLA Channel 12 in Shreveport, La.
“Camping World chose not to exercise the third and fourth year of our existing agreement and after a period of negotiations, we could not reach terms to continue,” said bowl Chairman Eric Barkley in a news conference Friday afternoon.
Camping World CEO Marcus Lemonis first confirmed the news early Friday afternoon, saying he is disappointed that they could not come to an agreement on another year as the title sponsor for the college football bowl game.
Lemonis tells KSLA News 12 that he really wanted to make things work and that he and the committee have been going back and forth for the past several days.
According to Lemonis, the Independence Bowl made $500,000 last year, but as title sponsor, Camping World spent $700,000. His offer for this year was $550,000 but he claims the Independence Bowl Committee wanted $800,000 and they couldn’t come to an agreement.
Lemonis added that he loved being in Shreveport, but will still be opening up a Camping World in Shreveport and will find a way to be involved in the community.
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