With the recent acquisition of Wheat Ridge, Colo.-based Ketelsen Campers, Camping World said it’d begin searching for acquisition opportunities in existing Camping World markets that would continue to carry the legacy name, but operated by Camping World.
The company called the approach its “side by side strategy”.
“With our side by side strategy we will actively pursue opportunities in our existing markets over the next few years to expand market share, grow our database and add additional distribution points for our Good Sam portfolio,” said Brent Moody, chief operating officer of Camping World and Good Sam. Added Moody, “The addition of Ketelsen Campers of Colorado will accomplish all three objectives and add a top three dealer in the state of Colorado to Camping World’s established number one position.”
“Under the leadership of Randy Ketelsen, Ketelsen Campers of Colorado has consistently established itself as one of the most successful, well-known and respected dealers in the state of Colorado,” Camping World and Good Sam Chairman and CEO Marcus Lemonis said. “The acquisition of Ketelsen Campers of Colorado is the perfect launch of our “side by side” strategy and will fulfill each of our objectives — increased market share, growth of our database and an additional distribution point for our Good Sam products and services.”