Camping World Holdings on Tuesday announced plans to launch the Thomasville Recreation Furniture brand of RV and camping furniture. The Thomasville Recreation furniture will be exclusive in the U.S. and provide the latest designer trends and innovations as consumers continue to demand premium choices for their RV and outdoor lifestyles, according to the Lincolnshire, Ill.-based company.
“We are excited to launch the exclusive Thomasville Recreation brand with a wide variety of RV and camping furniture,” said Marcus Lemonis, chairman and CEO. “This brand launch, along with our acquisition of furniture manufacturer, Allure, in the fall of 2020, accelerates our vertical integration within the space and strengthens our sales and margin growth opportunities.”
The Thomasville Recreation RV and camping furniture collections will feature high-style designs that follow both classic and modern trends, the company said. Product innovation will be a key component in each piece with a variety of premium fabrics and materials and functional designs for enhanced comfort and differentiation for the consumer. The RV furniture will include an assortment of sofas, chairs and tables.
The new line of top-end, private label furniture for the RV aftermarket and RV OEM space will be available exclusively at Camping World and Gander RV & Outdoors retail locations nationwide and via e-commerce in late 2021.
Thomasville is best known as an American heritage home brand that was founded more than 100 years ago in its namesake town of Thomasville, N.C.
The launch of the Thomasville Recreation RV and camping brand originated from a partnership between Camping World and Authentic Brands Group.
