Carefree of Colorado, makers of RV awnings, announced the appointment of Derema Group as its primary manufacturer’s representative focused on selling into the RV aftermarket.
The appointment of Derema signals a further investment into the RV aftermarket, focused on making Carefree’s differentiated products and components more available within the distributor and dealer community. Carefree has had a strong presence in the aftermarket over its 50-plus years in operation, and the appointment of Derema will ultimately enhance its participation in the channel.
“We couldn’t be happier to begin work with Derema Group and appointing them to represent us in the aftermarket,” said Kevin Jastrem, director of aftermarket sales for Carefree. “Developing our partner’s knowledge base and ensuring access to Carefree products will be the core focus for us in bringing Derema on board.”
“It is our goal to represent the best products and work with the best people in the industry,” said Derema Group President Kurt Forsman. “Partnering with Carefree of Colorado exemplifies that desire. We look forward to growing this established brand and generating new opportunities for Carefree and their dealers.”
The aftermarket focus for Carefree and the announcement of Derema Group to represent the business in this channel follows a recent product introduction of Alpine Slideouts and a comprehensive replacement canopy program, also aimed at these sectors.
