This new offering allows dealers to instantly post unit inventory as well as available parts and accessories to their website directly from their CDK Lightspeed system, the company said in the report.
“The integration that dealers will have between their website and their Lightspeed system will be deeper and more advanced than we have ever developed,” CDK Global Recreation Vice President Kris Denos said. “Dealers will have full access to the information syncing their website and their DMS, which will make website management easy.”
CDK and ARI plan to offer online shoppers a personalized experience based on what they own, their in-store purchases and their online search history. ARI also is developing expanded sales management tools for the dealership to drive more leads, and a service manager module that will make it easier for customers to facilitate service for their vehicles.
“Our vision is to help dealers capitalize on the intersection of online and in-store shopping,” ARI President and CEO Roy W. Olivier said. “We are very excited to work with a partner like CDK to provide innovative technology tools never before seen in the industry.”
Dealers can learn more about this new website solution by visiting www.arinet.com/lightspeed.