Century Chemical Corporation announced its continued collaboration with Hoosier Tire, marking one year since the successful soft launch of the Hoosier Momma and Hoosier Daddy car care and cleaning product lines.
The partnership continues to gain traction, with both companies showcasing their growing line of performance-driven products at the Performance Racing Industry (PRI) Show and the SEMA Show this season, the company said.
Developed to reflect Hoosier Racing Tire’s legacy of performance and passion for the racing community, the Hoosier Momma and Hoosier Daddy brands deliver premium trackside vehicle care solutions backed by Century Chemical’s decades of formulation expertise. From high-gloss tire treatments to interior and exterior detailing solutions, these products are built to meet the same high standards that define both Hoosier and Century.
“Reaching the one-year milestone with Hoosier Tire is an exciting moment,” said Denyse Pontius, CEO of Century Chemical. “We’re proud to see how well the Hoosier Momma and Hoosier Daddy products have been received by track teams, career academies, racers and everyday drivers alike. It’s a collaboration rooted in shared values of quality, performance and a deep respect for our customers.”
The “Track Tough – Garage Ready” selection will be on display at both SEMA and PRI, where attendees can explore the full lineup, see live demos, and learn more about the Hoosier Momma and Hoosier Daddy families.
For more information about Century Chemical’s collaboration with Hoosier Tire or to learn where to purchase Hoosier Momma and Hoosier Daddy products, visit https://shop.hoosiertire.com/car-care/
