Chevrolet opened a new front in the Truck Wars on Wednesday, vowing its electric Silverado EV pickup will beat the Ford F-150 Lightning on a host of key performance metrics, including driving range, towing capacity, power and passenger space.
It’s the first salvo as the battle for pickup supremacy shifts to a critical new theater: electric vehicles.
GM CEO Mary Barra unveiled the Silverado EV – scheduled to go on sale in the second quarter of 2023 – in her keynote address Wednesday to the CES electronics show in Las Vegas.
The Silverado EV will debut as a 2024 model. The first trucks built will be work models, Chevrolet Vice President of Marketing Steve Majoros said. Chevy hasn’t said how much those initial work trucks will cost, though there will eventually be a $39,900 base model.
Production of the lavishly equipped $105,000 RST First Edition – a line-topping model expected to be available in fall 2023 – was spoken for in just 12 minutes when Chevrolet began taking reservations at $100 apiece Wednesday. Customers can reserve other models at Chevy’s website.
Click here to read the full report from Mark Phelan of the Detroit Free Press.
