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Colorado Dealers Report Younger Buyers Help Lift Sales

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Dealers gathering at Penrose Events Center in Colorado Springs, Colo., for the first day of the Colorado Springs Great American RV Show Thursday (Sept. 29), agreed that the sales of everything from classic travel trailers to luxurious motorhomes have gone up since profits bottomed out following the 2008 recession, the Colorado Springs Gazette reports.

“The industry as a whole, nationwide, is getting considerably better,” said Randy Biles, owner of the Pikes Peak Traveland, which has seen sales inch upward over the past few years.

Biles’ dealership and 10 others will be at the show, scheduled to continue from 10 a.m. to 6 p.m. through Saturday (Oct. 1). About 150 units from Intermountain Coach, Windish RV, Camping World, Ketelsen Campers, Royal Gorge RV, B&B RV, Century RV, Trailer World Denver, Boardman RV and other industry players will be on display.

Statewide, sales of travel trailers and fifth-wheels – two popular types of non-motorized SUVs – is up 11.8 percent so far this year, according to Michigan-based market research firm Statistical Surveys.

RVs are also becoming popular among younger families looking for an affordable way to travel, Biles said.

“The core of the RV industry for years has been retired people or pre-retired people, but now we’re seeing a much broader spectrum,” he said.

Jim Humble, general manager of Windish RV, said that while retired couples are still a valuable market for the industry, today’s typical customers are couples ranging from their mid-30s to early 50s with kids at home.

“It’s a good economical way for families to spend quality time with each other and go see our beautiful state,” Humble said.

Windish RV recently broke ground on a sales center in nearby Fountain, Colo., scheduled to open in the spring.

Colorado Springs-based Intermountain Coach reported a 30 percent increase in sales between 2014 and 2015 and a 10 percent increase between this year and last year, said Dan Meyer, the dealership’s CEO.

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