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Company Acquires Rights to Develop Airstream-Branded Luggage

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Traveler’s Choice, manufacturer and distributor of fine quality travel goods, and Airstream, manufacturer of the iconic “silver bullet” travel trailer, have partnered for a new line of licensed Airstream riveted luggage.

The partnership allows both companies to create a new means of interacting with the adventurer’s experience. Priced at about $300, the Traveler’s Choice Airstream Travelware is available in durable polycarbonate hard-shell materials with a brushed aluminum textured finish to match Airstream’s classic style.

Options include the ability for owners to customize their luggage with photos from their Airstream adventures. The luggage will be available through Airstream dealerships, eCommerce sites and all Traveler’s Choice retail channels.

The Traveler’s Choice Airstream luggage options provide a fun, new way of taking part in the iconic Americana image associated with the Airstream brand, according to Airstream. Adventurers can enjoy traveling to all corners of the world, while keeping a piece of the Airstream experience with them wherever they go.

The luggage comes complete with Airstream’s name and signage on the body of the luggage. This new product line will be unveiled at a number of industry trade shows starting early in 2018.

“We’re thrilled to partner with Traveler’s Choice to create this one-of-a-kind luggage line,” said Mollie Hansen, chief marketing officer at Airstream. “Their commitment to quality and style aligns well with ours and we hope our travelers will enjoy using this beautiful and sturdy piece of luggage no matter where they go.”

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