Continental Battery, Bright Way Group Partner

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Continental Battery has partnered with Bright Way Group, a battery company specializing in SLA and powersport batteries located in the Northeast Dallas area.

“We are excited to make an investment in Bright Way,” said Eric Royse, CEO of Continental. “They have great products, great people, and they will help Continental to get closer to the manufacturing source in a segment of the battery market we serve that we want to do better in. This partnership with Bright Way will help Continental to better serve some of our key growth initiatives, such as; the battery specialist programs; and major account initiatives. Bright Way is well positioned with key customers that will be a great opportunity for synergy with traditional Continental products.”

“When we started the Universal Group in a garage one of my first customers was Jim McCann and Continental,” said Randy Hardin, President of Bright Way Group. “When I started over again with BWG in 2009, my very first customer was Jim McCann and Continental so it seemed a perfect segue into the next chapter of my life and BWG to partner with Continental and Eric who shares a lot of the same values as myself and Jim.”

“Bright Way will continue to be a supplier to Continental and to operate autonomously and independently,” said Royse. “Randy, Steve, Susan and team will continue to run Bright Way and to be a supplier of other battery specialists and will be at an arm’s distance from Continental. The investment in Bright Way will allow them to continue to expand and grow independently and continue on the path they have been on for 10-plus years.”


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