Continental, a global supplier of systems, components, and tires to automobile and truck manufacturers, has named Denzel Lall as sales technical training specialist. In this role, Lall will join Continental’s training team and be responsible for the organization, coordination, and execution of presentations and demonstrations for both existing and potential customers in the Western U.S. He will provide training for both the VDO REDI-Sensor and ATE Brake Systems brands.
Lall has a deep understanding of undercar mechanical workings and brings a wealth of experience in tire and wheel service to the team. In addition to providing presentations and technical expertise, Lall will conduct education sessions with automotive repair shops, tire shops, parts retailers, distributors, students, and instructors in the industry. Lall will also support the sales team personnel with training sessions on the latest Continental product offerings and innovations.
Prior to joining Continental, Lall worked for Tirehub, as a customer engagement specialist and inside sales representative from 2018 to 2019. In this role, Lall developed and maintained relationships with key customers and collaborated with the field sales team to help maximize program sales. Before Tirehub, Lall worked as an assistant manager at Discount Tire for more than four years, where he performed tire service and also provided technical training and guidance to customers and tire service technicians.
Continental has a comprehensive training program in place that features a team of sales technical training specialists who conduct hands-on technical training at shops, customer facilities, trade shows, and industry events across the country.
