During a workshop at the upcoming RV Dealers Convention/Expo in Las Vegas, a panel of experts will explain how dealers are using artificial intelligence (AI) for purposes from lead generation and VIN decoding to digital claims and customer engagement.
“AI Right Now: Practical Applications for the RV Dealer” will be held from 1:15 to 2:15 p.m. on Tuesday, Nov. 11, in the Champagne 4 room as part of the business innovation track of workshops.
In this panel, industry experts will share real-world examples of how they’re using AI in sales, F&I, fixed operations and marketing to boost efficiency and profitability.
The panel includes Ron Wheeler, founder and principal of Wheeler Advertising Inc.; Graham Anderson, founder and chief revenue officer of Kenect; Mark Goldsmith, learning and development head of iA Dealer Services; Kishore Rajgopal, founder and CEO of Rapidious, and Brad Shepard, CEO of LAHZO.
Learning outcomes for this session include:
- Real-world use cases of how RV dealers are applying AI across sales, service, F&I and marketing to save time and boost margins
- Hands-on examples of tools in action — from web data collection and VIN decoding to automated claims approval, improving stocking, ordering and customer engagement. Not to mention, collaboration with manufacturers.
- Lessons learned from early adopters — what’s worked, what hasn’t and the hidden pitfalls to watch for when implementing AI.
- Key decision points for dealerships: where to start, how to evaluate vendors and how to align AI with your existing processes.
- Impact on people and culture — the role of trust. How AI can free up staff for higher-value work while still requiring training, oversight and trust.
- Profitability and customer satisfaction wins — specific ways dealers are using AI to improve deal velocity, service turnaround and customer loyalty.
