Covercraft has announced a partnership with TEN to be the Official Vehicle Cover Sponsor of the Week to Wicked program in 2018.
The Week to Wicked program started in 2016 with two builds: a 1967 Chevelle and a 1972 C10 truck, and in 2017 a total of five vehicle builds were completed.
“The editors here at TEN are just like many of our readers; it takes months if not years to build a project vehicle,” said Angela Schoof, network sales director at TEN. “So, having the opportunity to work on a car full time and have it completed and running by the end of one week has been a refreshing change of pace. It is especially rewarding to take one of the vehicles to a car show or industry event like SEMA and have so many people recognize it and tell us that they followed along with the build.”
The Week to Wicked kicked off in January with a late-model Mustang build, and will continue with at least six more cars and trucks that are currently in the planning and scheduling stages. “We’re excited to have a partner in Covercraft,” said Schoof. “Their variety of vehicle covers and protective products are a great fit for all the Week to Wicked cars, whether they are out on the road at shows or stored in the TEN Tech Center.”
“Covercraft was involved with two builds in late 2017 and the response was very positive,” said Jeff Jegelewicz, director of marketing at Covercraft. “We were excited about the attention from the covers used on the C10 and Jeep builds and felt that a season-long relationship was a natural fit for our brand.”