Covercraft has announced a title sponsorship of Major League Fishing professional angler Bradley Roy. A three-time Bassmaster Classic qualifier, the Lancaster, Ky., resident is currently 10th in BassFan’s world rankings.
“We are thrilled to become Bradley Roy’s title sponsor,” said Jeff Jegelewicz, Covercraft’s director of marketing. “Not only is he a top-10 angler, but he’s dedicated to giving back to the community through charitable events and programs. This speaks volumes about his character, and we feel he represents the Covercraft brand exceptionally well.”
One part of Roy’s commitment to his community is the annual Bradley Roy High School Open fishing tournament. Aspiring anglers from his home state open their fishing season each year looking to earn their place in high school fishing’s biggest national events. Beginning in 2019, the Bradley Roy Open will also add Covercraft as the title sponsor.
“We attended the 2018 high school event and were extremely impressed,” said Jegelewicz. “High school fishing is a huge deal for these kids and their parents and mentors. We want to put our support squarely behind them.”
Through a partnership with Louisville-based USA Cares, Roy has hosted six benefit tournaments to assist the organization with its efforts to provide financial and advocacy assistance to post-9/11 active duty U.S. military service personnel, veterans, and their families. Two more tournaments are scheduled for 2019. Covercraft will continue its support of these events as well. Life-to-date, the events have raised over $30,000.
Covercraft branding will be the focus of Roy’s truck, boat, and jersey for 2019. With the support of Covercraft and the associate sponsors, Roy will be hosting a sweepstakes for one angler to fish with him and attend the 2019 Covercraft Bradley Roy High School Open. Covercraft will outfit the winner’s vehicle with its products.
More information and how to enter will be available in 2019.
