Cruiser Celebrates Multiple Milestones Since Thor Acquisition

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Cruiser RV will mark its second anniversary in January 2017 since being acquired by Thor Industries subsidiary Heartland RV — a period that has been characterized by expansion into the West Coast market coupled with strategic growth internally.

“The landscape has truly changed for Cruiser RV over the past 18 months,” General Manager Jeff Fought said in a press release.

In January, Heartland broke ground on a 52,200-square-foot facility that will house a service center, state-of-the-art call center and sales offices for Cruiser RV and sister company DRV Luxury Suites. The $2.5 million project includes customer service and PDI operations that allow for independent inspections of products before shipment to dealers.

“Implementing this process is huge for our dealers. Dealers and consumers continue to ask our industry for better quality control and this facility was built to improve their experience with Cruiser RV products,” said Cruiser Senior General Manager Kyle Miller.

That initiative was followed by a move into the West Coast market as Cruiser RV opened production in April at Heartland’s new production facility in Idaho, a 248,000-square-foot facility situated on 25 acres in Nampa. Cruiser is manufacturing the Shadow Cruiser travel trailer at the plant targeting the West Coast’s high-volume marketplace for towable RVs.

Most recently, Cruiser RV acquired a new plant in Middlebury, Ind., where the company will build the Boss toy hauler and South Fork luxury fifth wheel brands.

“Both products go after the meat of the market and give dealers some nice alternatives to the brands they currently carry,” said Miller. “This is a huge asset for Cruiser RV to increase our capacity and provide quicker delivery times to help increase dealer turns.”

He added, “It’s been exciting to watch this past year as we have strengthened our infrastructure and grown into a full-line manufacturer for our dealers.”


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