Lippert has announced a newly-formed partnership between CURT, Ranch Hand and the National Reined Cow Horse Association (NRCHA), an organization formed in 1949 with a goal of preserving and educating the public about the rich history of the traditional California-style, vaquero horsemanship.
Originally called the California Reined Cow Horse Association, the NRCHA is responsible for promoting highly trained working cow horses and ensuring high standards of competition. CURT, Ranch Hand, and the NRCHA have all joined forces with a common goal of protecting reined cow horses and their riders on the road. With the comprehensive towing and truck products CURT and Ranch Hand offer combined with the reined cow horse lifestyle and culture offered by the NRCHA, the partnership will be vital in providing safety, efficiency, and protection for reined cow horses and their riders on the road.
“We see the amazing passion NRCHA members have for their horses, the cow horse community and the organization as a whole,” said Krista Parin, director of channel marketing. “Developing product solutions geared towards ranchers and equine enthusiasts alike is a focus for us, and we can’t wait to see how we can work together in the future.”
The partnership will officially kick-off today (Wednesday) at the 2021 DT Horses Western Derby in Scottsdale, Ariz. A fully outfitted truck will be on display for NRCHA participants and event attendees to familiarize with the CURT towing products and Ranch Hand accessories offered from the new corporate sponsor.
