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CURT Wins Award for New Packaging

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CURT Mfg. received an award recognizing the company’s 2015 packaging overhaul at the 2015 Automotive Aftermarket Products Expo earlier this month.

Specifically, the show honored CURT’s new hitch lock packaging in the “economics” category.

CURT converted over 20 of its hitch locks and coupler locks to a cleaner and more efficient packaging design earlier in 2015.

The new design features a thick, black plastic card with a CURT branded logo and product information over the top. The locks are securely fastened to the packaging with industrial twist-ties.

CURT also designed color-coded product category labeling, making it easy for retail businesses to organize their planogram layouts in a clean and efficient manner.

The goal of the new packaging was to show more SKUs on the planograms while still saving space, according to a news release.

Tom Egan, vice president of Industry Services as the Association for Packaging and Processing Technologies, and Sean Riley, editor of Packaging Machinery Technology magazine, judged the competition.

The criteria used in judging the economics category consisted of the package design results in costs savings, demonstrated by any or all of the following: distribution improvements, damage reduction, packing and processing efficiencies, machinability, material standardization, labor costs, warehouse and storage costs and material costs.

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