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Dealer Reports Success with Web Provider Switch

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Canadian dealership group FFUN Recreation reported a 1,561 percent increase in leads across its 10 dealerships during the first year with web provider Dealer Spike.

A variety of providers previously hosted the group’s site, according to a news release from Dealer Spike.

FFUN Recreation is a Canadian dealer of RVs, marine and motorsports across 10 locations.

Derek Larke, director of marketing, says the old websites just didn’t have the look or feel that his team wanted for the company.

“In today’s market, we’re seeing 80 percent of people go online to do initial research on a unit. The website is the first introduction of our brand,” Larke said. FFUN Recreation wanted a web presence that was both pleasing to the eye and also distributed information well.

“Our partnership with Dealer Spike came about through Harley-Davidson – we were talking to them about best-in-class web providers. They mentioned Dealer Spike and showed us some of the work that had been done in the U.S.,” Larke says.

Larke calls the new FFUN Recreation websites “cleaner, way more modern, with good design elements.”

Dealer Spike has also provided FFUN Recreation with a toolbox of effective lead-generating strategies.

“Our site has a lot of call-to-action buttons that get people to send us an email, plus we have the chat function which also helps customers get information,” Larke says. He credits data collection as a major reason for increased leads on the new sites.

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