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DSI
25th Annual Dealer Satisfaction Index survey

Dealer Satisfaction Index Manufacturers Named


The RV Dealers Association will honor RV brands built by 12 manufacturers with its Quality Circle Award during the RV Industry Awards Celebration on Thursday, March 14, at The Depot in downtown Salt Lake City, Utah.

These brands, manufacturers, and product categories received at least 15 dealer responses and scored 4.25 or above on a 5-point scale in overall dealer satisfaction in the association’s 25th Annual Dealer Satisfaction Index (DSI) survey.

“Quality Circle Awards recognize manufacturers that dealers rated the highest in several important areas of dealer and customer support in the DSI survey,” said RVDA Chairman of the Board Mike Regan of Crestview RV Center in Buda, Texas. “Thanks to all the dealers who responded to the survey and congratulations to the manufacturers who earned the award this year.”

The towable RV manufacturers receiving awards are (in alphabetical order by manufacturer): Airstream, Coachmen, Forest River, Grand Design, Gulf Stream, Heartland, Keystone, and Lance.
The motorized RV manufacturers/product categories receiving awards are (in alphabetical order): Airstream, Gulf Stream, Leisure Travel Vans/Triple E, Newmar, Pleasure-Way, and Tiffin.

When rating their brands/manufacturers, RVDA asks dealers to express, confidentially, their level of satisfaction on four core issues:

  • Reliability/quality
  • Parts
  • Warranty
  • Sales

The 25th Annual DSI survey was conducted between October 2018 and January 2019.  Five hundred and twenty-five U.S. and Canadian dealers responded to the survey this year and provided 2,371 brand ratings, an average of almost five per dealer.

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