The Go RVing dealer tie-in program is back for 2015, giving dealers and state associations the opportunity to take advantage of Go RVing media and other resources, according to an RVDA news release.
This year’s advertising effort is the “Away” campaign, which features emotion-driven family-focused advertising, “along with continued emphasis on the affordability and accessibility of the RV lifestyle for multi-generational families,” the release read. “The optional program also gives dealers, state dealer associations, and their agencies options to use professionally-developed materials connected to the national campaign.”
Dealers can view the complete Go RVing Multimedia Marketing Plan (http://www.rvda.org/App_Themes/RVDAMercury/docs/2014_Media_Plan.pdf) that uses cable TV, print and digital publications, and social media outlets to effectively promote the RV lifestyle throughout the year.
Here are the highlights from the RVDA announcement:
24 hours a day, seven days a week, Go RVing dealers signed up for the tie-in program can access Go RVing leads via the internet, prioritized according to purchase time-frame.
Downloadable Commercials and Stock Footage
Target your local markets with tagable versions of the Go RVing national commercials or create your own using the latest professionally shot stock footage. View sample videos at the Go RVing website. New this year, you can preview footage before you purchase it once you sign in with your Go RVing credentials.
Digital RV Photos in the Image Bank on Go RVing.com
Go RVing Dealers signed up for the program have access to multiple high resolution images of consumers enjoying a variety of RV products to use in print and online advertising, on websites, for social media, and other promotional materials.
A registration form is available here (http://www.rvda.org/App_Themes/RVDAMercury/docs/RVDA/Go%20RVing%20Forms/GoRVingTieIn.pdf).
Email Chuck Boyd at RVDA email@example.com or call him at 703-591-7130 x113 for more information or questions.