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Dealership Performance CRM Launches AI Feature

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Dealership Performance 360 CRM (DP360 CRM), an industry expert in customer relationship management (CRM), announced the launch of its new AI feature, which was designed specifically for dealerships. It allows dealers to respond to prospects with unprecedented efficiency and personalization, tying in inventory details to enhance customer interactions and streamline the sales process.

The new AI feature leverages state-of-the-art artificial intelligence to assist dealers in crafting tailored responses to customer inquiries, the company said in a release. By incorporating real-time inventory data, it ensures that each response is not only accurate but also highly relevant to the customer’s needs and preferences. This technology is set to redefine how dealers engage with their prospects, offering a more dynamic and responsive customer experience.

DP360 CRM’s AI tool generates customized replies based on the specific inquires and interests of each prospect, ensuring engaging, relevant communication while also incorporating compelling calls to action to get more prospects in the door or on the phone. By accessing up-to-date inventory information, the tool can suggest available options that match the customer’s preferences while also suggesting similar units.

Dealers can respond to a higher volume of inquiries in a shorter amount of time, improving overall productivity and customer satisfaction. This AI tool provides dealers with insight into customer behavior and preferences, enabling more strategic decision-making and targeted marketing efforts.

“We are excited to introduce this game-changing AI tool to our dealers,” said Phong Tran, vice president of sales at Dealership Performance 360 CRM. “This innovation not only enhances the customer experience but also drives greater sales and efficiency for our dealers.”

For more information, visit dp360crm.com or call 1-800-516-1768.

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