Demco Products, a fourth-generation, family-owned manufacturer of agricultural equipment, semi-trailers, RV towing products and trailer components, recently unveiled its new brand tagline: Built To Move.
The tagline affirms Demco’s longstanding commitment to innovation, customer partnership and a forward-looking vision, the company said in a release. For more than six decades, the company has built dependable equipment that helps farmers, haulers and families keep moving — on the road, in the field and everywhere in between.
Built To Move is not a new direction; it is a clear statement of what Demco has always done, Demco said. From early breakthroughs such as the tow dolly to recent innovations including the self-latching ball coupler, high-speed combine head transports and tractor axle-mounted fertilizer tanks, Demco’s record of firsts reflects a deep commitment to keeping people — and the world around them — moving.
“Built to Move is more than a tagline — it’s our promise,” said Bob Koerselman, president of Demco. “Our customers rely on us to keep their work and their lives moving. Whether it’s helping farmers bring in a faster harvest or families travel safely with confidence, Demco products are built to make that happen.”
The new tagline will appear across Demco’s marketing, communications and dealer network. The rollout includes updated advertising, literature and digital experiences that reflect the company’s enduring values.
As part of the launch, Demco has entered into a multirace, multiyear partnership with NASCAR driver Ryan Ellis, who will compete in the NASCAR O’Reilly Auto Parts Series with Young’s Motorsports in 2026. The collaboration brings Demco’s Built To Move platform to the racetrack, deepening the brand’s connection with NASCAR fans, many of whom are already Demco customers, and engaging with them both at the track and beyond.
With its headquarters rooted in Boyden, Iowa, Demco said it remains grounded in its core values of quality, service and continuous improvement — principles that have guided the company for more than 60 years. Built To Move reflects that same spirit: a lasting promise to those who rely on Demco products to support their work, their families and their communities.
